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Our Story

“My motivation started when I was about eleven years old, and it came from me learning about the environment from my teachers at school. It got to the point when I really wanted to make an active change and I wanted to do something that could make a difference in the world. As I started to evolve these ideas, I started to realize that we have problems so close to home.”

- Jaden Smith

Jaden Smith and Drew FitzGerald founded JUST Water, which demonstrated a more sustainable approach to bottled water. In 2016, after donating water to Flint with JUST Water, Drew and Jaden decided to engineer a solution that would provide water without all the plastic. What began as an experiment to come up with an alternative to single-use plastic water bottles in Flint became, a new type of nonprofit for a younger generation focused on Energy, Food, Water, and Shelter. brought together a team of passionate and experienced innovators to address the problems that climate change and resource scarcity have on communities of color. is at the intersection of innovation and storytelling and brings attention to the solutions that will help us build a cleaner, more sustainable, and more hopeful future. 




Executive Director - Drew FitzGerald

Operations & Finance Director - Jaron Rothkop

Development Director - Amy Keller

Operations Manager - Sadira Clarke

Program & Engagement Administrator - Sophia Donskoi

Program Technician - David Rizzo

Partner Organizations

Boys & Girls Club of Central Mississippi

Benton Harbor Housing Coalition

Environmental Media Association

First Trinity Missionary Baptist Church of Flint

Flint Fresh

Homeless Healthcare Los Angeles

LatinX Technology & Community Center of Flint

Massachusetts Institute of Technology (MIT)

Newark Water Coalition

People’s Advocacy Institute

Sylvester Broome Empowerment Village

Think Watts Foundation

The University of California, Los Angeles (UCLA)

Urban League of Metropolitan St. Louis

Watts Labor & Community Action Center



Credit Suisse

Ellen DeGeneres Show 

General Mills

Hey I’m Here For You Foundation

John Paul Mitchell Systems


New Balance

One Valley Community Foundation

Bob and Renee Parsons Foundation

Paul Mitchell Schools

Start Small Foundation

The Solutions Project

Thrive Market

And over 3,000 individual donors from around the world

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